How beer brands are using augmented reality in their marketing

By March 5, 2022March 10th, 2022Blog

Augmented Reality is a technology that enables the user to interact with digital content in their real-world environment. Augmented Reality (AR) is different from Virtual Reality as it does not need a headset or any other equipment, but overlays computer generated imagery onto an individual’s smartphone view of their physical environment. This means that AR can be used anywhere and without warning – giving brands an opportunity to reach consumers in new ways.

A recent study by Forbes found that companies are using AR to promote themselves on social media platforms, such as Instagram stories and Facebook Live where consumers are more likely to watch videos for longer periods of time than they would on other platforms like Snapchat. Brands have also been able to use augmented reality advertising during televised events such as the Super Bowl. For example, in 2017 Anheuser-Busch ran an ad for Budweiser that allowed viewers to experience a virtual 360 tour of their brewery using their smartphones.

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How beer brands are using augmented reality

Provide more information through scanning the label

Digital labels are a way for brands to provide more information about their beers to customers. By scanning the label with a phone, customers can launch an interactive experience that provides details about the beer, such as its brewing process, ingredients, and history.

Create a virtual tour of the brewery

Virtual tours are a way for customers to get a closer look at how their beer is made. Some brands create AR experiences that allow customers to explore their breweries from anywhere in the world. This gives customers a better understanding of where their beer comes from and how it is made.

Creating a social connection

Swigr is an app that allows breweries to use augmented reality to create a social experience for its fans. With Swigr, customers can scan participating beer labels to see their photo on the can. This gives customers a sense of connection to the beer and allows them to share their photos with friends online right on the label!

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Why beer brands are using augmented reality

Augmented Reality can provide a number of benefits for beer brands. For one, it can help to educate customers about the beer and its brewing process. AR can also create a social connection between customers and the beer. And finally, it can help to increase brand awareness.

Overall, augmented reality provides an interesting and new way for brands to market their beers. It allows customers to get more information about the beer and its brewing process, as well as giving them a closer look at the brewery where it was made. Augmented reality is something that is still growing in popularity, so it will be interesting to see how brands continue to use it in the future.


About Immertia

Immertia is a leader in end-to-end augmented reality packaging – extending the consumer experience and enabling brands to connect from every label.