Augmented reality is the blending of virtual and physical realities. It’s a technology that enables users to interact with digital information in their physical environment. Augmented Reality (AR) can be used for many purposes, including enhancing one’s shopping experience by adding extra value to products. Brands are increasingly employing AR techniques in their marketing campaigns as they seek ways to engage customers and drive sales.
Brands like Budweiser have developed mobile apps that allow consumers to virtually try on different types of beer glasses before purchase. Other brands, such as Nike, use AR in more creative ways – for example, by placing sneakers on top of shoe boxes so it looks like you are wearing them when you take a photo through your phone camera lens.
As AR technology becomes more commonplace, it is expected that brands will continue to experiment with new ways to use it in their marketing efforts. So far, the results have been encouraging, with many brands seeing increased engagement and sales. Augmented Reality provides an interesting and innovative way for brands to connect with customers and create a memorable experience.
How is beer augmented reality being used?
Beer brands are increasingly using augmented reality in their marketing campaigns as a way to engage customers and increase sales. Some common uses include:
- Providing information about the brewing process or the ingredients used in a particular brand
- Offering interactive tours of breweries or beer tastings
- Creating virtual experiences that allow customers to explore different beer styles and cultures
Who is using augmented reality?
Paulaner are using Swigr for their augmented reality beer. Swigr is an app that allows you to scans various Paulaner beers. You can hold your phone up to the bottle or can to see a virtual experience. This gives customers a more immersive experience and allows them to learn more about the beers.
Maui Brewing Co.
Maui Brewing Co. is using augmented reality in a unique way – they are providing exclusive content with their beer. By scanning their beer bottles, customers can unlock exclusive content, such as videos and photos. This provides a more engaging experience for customers and helps to build a stronger connection with the brand.
Four Saints Brewing Company
Four Saints Brewing Company has used augmented reality to provide an animated label that brings their can to life. This provides a fun and engaging experience for customers when they first scan the can.
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How can you use augmented reality?
Augmented reality can be used for many purposes, including enhancing one’s shopping experience by adding extra value to products.
- Brands are increasingly employing AR techniques in their marketing campaigns as they seek ways to engage customers and drive sales.
- As AR technology becomes more commonplace, it is expected that brands will continue to experiment with new ways to use it in their marketing efforts.
- So far, the results have been encouraging, with many brands seeing increased engagement and sales.
As AR becomes commonplace, breweries will continue experimenting with new ways to use it in marketing efforts and the results thus far have been encouraging- many brand seeing increased engagement and sales as a result of augmented reality being employed.
If you’re looking to get started with augmented reality, Swigr is a startup that is looking to change how people interact with beer.
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