A look at what augmented reality beer is, and how it’s changing the industry

By March 2, 2022March 10th, 2022Blog

Augmented reality (AR) beer is now a thing. Regular beers have become boring, so why not turn your alcohol into a virtual experience?

In the future, it’s likely that all alcoholic drinks will come with an AR component. For example, you’ll scan your phone over your drink and watch as the label or logo comes to life right before your eyes.

In this article we’re going to take a closer look at what augmented reality beer is and how it could change the industry of drinking… This particular type of technology has been around since 2016 but there are still some misconceptions people have about its existence. Let us break down what makes this new concept so appealing.

AR beer allows people who enjoy drinking to also experience a video game or interactive entertainment. It gives you the ability to control what you see and how you want to experience your drink. In a sense, it’s like having your own personal bar that can be customized according to your own liking. This is especially beneficial for those who want to avoid drinking games that are found in traditional bars. With AR beer, you can choose the games and activities you want to participate in while also enjoying your favorite alcoholic drink. It’s an immersive experience that takes the traditional bar setting and flips it on its head.

What is augmented reality?

Augmented reality is a type of reality that is enhanced by technology. This can include adding digital elements to the real world or vice versa. For example, you may have seen people using their phones to scan images or objects and then watching as those images or objects are brought to life on their screens. This is augmented reality in action!

There are many different ways to experience augmented reality. Some people may enjoy using mixed reality headsets, while others may prefer to use their phones or tablets. Whichever method you choose, the basic premise is the same: you’re enhancing your view of the real world with digital elements.

What is augmented reality beer?

Augmented reality beer is just a regular brew with a standard label. The augmented reality aspect is integrated into the drink itself, meaning that you can access different content and experiences by scanning your phone over the bottle or can.

Most AR beers use pre-existing labels with special software in order to create an interactive experience. This involves using your phone to scan the bottle or can to activate certain features. For example, you may be able to watch a short video, play a game, or even unlock special discounts or rewards.

AR beer is created by adding digital content to physical objects. In the case of alcoholic drinks, this usually takes the form of an app that you can download on your phone. This app will have a list of all the different AR beers that are available, as well as information about each one.

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How will this new type of alcohol change the industry

Augmented reality beer is still a relatively new concept, so it’s hard to say exactly how it will change the drinking industry. However, there are a few things we can expect.

1. More interactive experiences: As we mentioned earlier, augmented reality beer usually involves camera technology. This allows you to access different content and experiences by scanning your phone over the bottle or can. In the future, we can expect even more interactive experiences, such as games and videos.

2. More brands getting on board: So far, AR beer has been mainly used by small craft breweries. However, major brands are starting to see the potential of this technology and are beginning to experiment with it themselves. We can expect to see many more brands getting on board in the future.

3. More innovative applications: The possibilities for augmented reality beer are endless. In the future, we can expect to see even more innovative applications, such as using AR to create virtual bars or to enhance the drinking experience overall.

4. More sophisticated designs: As augmented reality technology develops, we can expect to see more sophisticated designs appearing on AR beer labels and cans. This will add an extra layer of excitement and intrigue to the drink.

5. More interactive content: As augmented reality technology becomes more widespread, we can expect to see more interactive content being created for AR beers. This could include anything from trivia games to challenges that allow you to unlock rewards.

It’s still too early to say how this new kind of technology will change the industry but we do know that more brands are getting on board and there will be even more innovative applications in the future. If you’re interested in trying out augmented reality beer for yourself, keep your eyes peeled for breweries experimenting with these technologies (or check out our blog post).


About Immertia

Immertia is a leader in end-to-end augmented reality packaging – extending the consumer experience and enabling brands to connect from every label.