3 reasons why augmented reality is important for beer marketing

Beer is one of the most common drinks in the world. In fact, beer is the third most consumed drink on earth, following tea and coffee.

This article will explore how augmented reality can be used for marketing purposes. Specifically, I’ll discuss three reasons why augmented reality is important for beer marketing:

1. increased exposure to potential consumers
2. increased engagement with a brand’s message
3. increased customer loyalty

The end goal of this article is to demonstrate that augmented reality offers an opportunity for breweries to take their marketing efforts to new heights by using AR as a tool in their campaigns – whether it’s through mobile apps or print ads – rather than just sticking with traditional methods such as TV commercials or billboards.

What is augmented reality?

Augmented reality (AR) is the process of adding digital information to a physical environment. With AR, you can see the real world around you, but with additional digital content added to it. For example, you could be looking at a building and see additional information about it such as its history or ownership.

AR has many potential applications in business and marketing. For example, restaurants could use AR to add menus or nutrition information to their physical menus. Retailers could use it to add product information and reviews to their shelves. And breweries could use it to create interactive beer labels that allow customers to learn more about the beers they are drinking.

How are breweries using augmented reality?

Breweries have been using augmented reality for a while now as a way to engage customers and increase brand awareness. Anheuser-Busch, for example, launched an AR campaign in 2017 that allowed customers to scan beer cans to learn more about the ingredients and brewing process. And now they have launched an experience for Budweiser with Swigr that allows customers to scan bottles of beer to learn about the history of the beer.

How does it provide value to a brewery?

Increased Exposure

Augmented reality can be used to increase exposure to potential consumers in a number of ways. For example, breweries could use AR in their mobile apps to direct people to nearby stores that sell their beers. They could also use it in print ads to direct people to websites where they can learn more about the beers they are drinking.

Increased Engagement

Augmented reality can be used to increase engagement with a brewery’s message in a number of ways. For example, breweries could use AR in their mobile apps to provide more information about the beers they are drinking.

AR can also be used to increase engagement with a brewery’s social media channels. For example, breweries can use Swigr’s experience to allow customers to scan a bottle of beer and see photos and posts from Instagram that are related to the beer, directly on the label!

Increased Customer Loyalty

Breweries that use augmented reality in their marketing efforts can see a significant increase in customer loyalty. This is because AR provides an immersive and interactive experience that allows customers to learn more about the beers they are drinking. In addition, it can help breweries create a closer connection with their customers, which can result in more brand loyalty.

Breweries that use augmented reality in their marketing efforts have an edge over those that don’t. This is because AR provides an immersive and interactive experience that allows customers to learn more about the beers they are drinking.