Storytelling Beverages to Drive Millennials Market

By December 3, 2020March 13th, 2021No Comments

One hundred brands pioneer new concept

This is a shortened version of the original article on storytelling wine

A clever concept for consumers to discover the backstory behind their favourite wines is set to launch with more than 100 pioneering wine brands. Winerytale, a new-generation smartphone App, lets consumers scan wine labels with their phones to discover the stories of the people behind the wine.

The storytelling wine label concept officially launches in 2021, with one hundred pioneering brands from across the globe.

According to Dave Chaffey, Managing Director of Winerytale, the concept offers wine producers an exciting new way to connect with consumers.


“Winerytale enables wine producers to tell their story, and virtually attach it to their wine labels, for consumers to come a long and discover through their phones. “It’s a very different concept to other wine Apps, which tend to focus on delivering detailed wine information and wine ratings” said Chaffey.

“It’s no secret,” says Chaffey, “we’ve set out to offer a new experience for consumers, and to create a new place for wine producers to engage consumers, right from their product.”

The stunning concept is widely tipped to capture the millennials market. The storytelling pioneers campaign officially launches on January 1, 2021 – interested wine producers can find more information on the Winerytale website.


BEERSCANS™ is a groundbreaking concept, using augmented reality, to create a virtual experience from every beer. The company was founded by Matt Hallberg, Luke Chaffey, and Dave Chaffey – three recognized specialists in their respective fields of augmented reality, software development, and digital marketing strategy.


Media liaison: Dave Chaffey, Founding Partner.  Media enquiries are welcome and can be made via BEERSCANS™ media center

BEERSCANS™ | Augmented Reality + Craft Beers