It’s no secret that the beer industry is in trouble. With the rise of craft breweries, major brands are losing market share at an alarming rate. In order to stay relevant, these brands need to find new and innovative ways to attract millennials to their products. One way they are doing this is by using augmented reality.
What is augmented reality?
Augmented reality is a type of technology that combines real-world objects with digital information. It can be used in a variety of ways, but is most commonly used for entertainment purposes, such as in video games and movies.
So how does it work for beer? When you look at something through a device that uses augmented reality, such as a phone or tablet, you will see additional digital information layered on top of the real-world object. This information can be anything from text to images to videos. You can also interact with this information, for example by touching it or moving it around.
Augmented reality is becoming increasingly popular for marketing campaigns. For example, the app “Swigr” allows users to scan beer cans and bottles to see additional information about the product. This could include things like the brewery’s story, tasting notes, and even recipes.
How is augmented reality being used in the beer marketing industry?
There are a number of ways that augmented reality can be used in the beer marketing industry. Some of the most common applications include:
1. Product packaging
2. In-store displays
3. Advertising campaigns
4. Interactive experiences
Product packaging is one of the most common applications for augmented reality in beer marketing. Augmented reality can be used to create interactive product packaging that allows consumers to learn more about the product. For example, they can scan the package to see images, videos, or text about the product. This can help to engage consumers and encourage them to learn more about the product.
In-store displays are another common application for augmented reality in beer marketing. Retailers can use augmented reality to create interactive displays that allow customers to learn more about the product.
Advertising campaigns are another common application for augmented reality in beer marketing. Advertisers can use augmented reality to create interactive ads that allow consumers to learn more about the product.
Interactive experiences are another common application for augmented reality in beer marketing. Breweries can use augmented reality to create interactive experiences that allow consumers to learn more about the product.
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What are the benefits of using augmented reality in marketing campaigns?
There are a number of benefits of using augmented reality in marketing campaigns. Some of the most notable benefits include:
1. Engages consumers
2. Creates a more personal connection
3. Helps to build brand loyalty
4. Inexpensive and easy to use
Augmented reality is changing the way that breweries market their products. The app “Swigr” has allowed brewers to reach a new generation by making it easy for them to interact with digital information about beer cans and bottles. Augmented reality can also be used in other ways, such as on product packaging or interactive experiences in-store displays. If you’re looking for a company who knows how best to leverage augmented reality marketing strategies, Swigr is a great starting point.
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