5 examples of beer augmented reality

By February 23, 2022March 10th, 2022Blog

Beer augmented reality is a new craze sweeping the nation. You can find it in places like bars and breweries, where you’re able to scan beers to have a virtual experience on your phone and then drink them! If you’re looking for more information on beer augmented reality, we’ve gathered some of the best examples for you to see below. We’ll be continuing to upload more as we come across them, so please enjoy responsibly!

Promoting an upcoming event

Augmented reality beer can be used for events like beer festivals as a fun way to engage attendees. For example, you can scan a badge to unlock an experience that will teach you about the brewery or beer that is being featured at the event. Additionally, you can use augmented reality to enhance the overall experience by providing virtual tours of the event space or displaying information about the beers that are being served. This is a great way to engage attendees and promote your event in a fun and interactive way!

Educating about the origin of the beer

Augmented reality can be used to educate people about the origin of a beer. For example, you can scan a label to learn more about where the beer was made and the ingredients that were used. Additionally, you can view information about the brewery itself and see photos and videos of the brewing process. This is a great way to educate people about the origin of a beer and the process that goes into making it!

Stand out at the bar

If you’re looking to make your beer stand out at the bar, augmented reality can be a great way to do it! By having an augmented reality label, you’re able to provide information about your beer that can’t be found anywhere else. This is a great way to intrigue people and make them want to learn more about your beer. Additionally, it can help your beer be chosen over others at the bar.

Exclusive discounts at the brewery

Augmented reality can be used to provide exclusive discounts when at the brewery. For example, you can scan a brewery exclusive beer to unlock an experience that will give you a discount on beer purchases. This is a great way to promote the brewery and provide exclusive discounts to visitors!

Provide social integration to show off your fans

Using Swigr, breweries are able to showcase their fans. Taking images directly from Instagram, and putting them right on the label. This is a great way to show off your fans and their experiences with your beer! Additionally, it’s a fun way to engage with your audience and create a connection between them and your brand.

We hope you enjoyed this look at some of the best examples of augmented reality beer. As we come across more, we’ll be sure to upload them, so please check back often. And please drink responsibly!

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Immertia is a leader in end-to-end augmented reality packaging – extending the consumer experience and enabling brands to connect from every label.