Augmented Reality for All Spirits Manufacturers

By June 2, 2022Media Release

Augmented Reality for All Spirits Manufacturers


Swigr, the augmented reality platform for the beverage industry, today announced that it can now be added to spirits products, following its successful launch to beer products in November 2021.

The platform enables brands to link virtual content to products, which smartphone users scan to activate an immersive, augmented reality experience from the product label.

See the Swigr demonstration videos

“Augmented Reality is a fantastic way to connect with customers,” says co-founder Dave Chaffey. “It’s absolutely stunning to see first-hand how it can bring labels to life and tell the story behind the product in a new and exciting way.”

Chaffey said that the exciting technology enables brands to attract new customers and create closer connections with existing customers. “Consumers love the experience – it’s a new form of storytelling that’s authentic and engaging. It offers brands a great opportunity to connect with today’s digital savvy consumers.”


Key Features of Swigr include:

  • Interactive AR experience
  • Virtual on-product display
  • From-label purchasing

Since its launch in November 2021, more than fifty beer brands have started using the technology, including Budweiser, Paulaner, Abita, Harpoon Brewing, and AB in Bev.

“We’ve had great success in the beer industry, and I think there’s even more value for brands, and for consumers of spirits,” said Chaffey.

The Swigr platform is accessible to all brands as it simplifies new technology, enabling augmented reality experiences from their products with ease.

“We’ve worked hard to create a great concept that integrates with existing products and adds immediate value for brands,” said Chaffey. “The technology works with existing packaging. There’s no QR codes needed, and no special printing or new packaging required. In a few days, an entire product range can be added.”

More information is available on the Swigr website –

About Swigr™

Swigr™ is a groundbreaking concept, using augmented reality, to create a virtual experience from beverage products.


Media liaison: Dave Chaffey, Founding Partner.

Media enquiries are welcome via the media center.


About Immertia

Immertia is a leader in end-to-end augmented reality packaging – extending the consumer experience and enabling brands to connect from every label.