How to use augmented reality for beer marketing

By February 24, 2022March 10th, 2022Blog

Augmented reality (AR) is a technology that allows users to interact with digital content in the real world. This can be done through a variety of devices, including smartphones, tablets, and headsets.

AR has been used for a variety of purposes, including gaming, education, and marketing. In the context of marketing, AR can be used to create an interactive experience for customers.

How can augmented reality be used in a breweries marketing plan?

Augmented reality is a powerful marketing tool that can be used to engage customers in a variety of ways. By using this technology, businesses can create an interactive experience that will allow customers to engage with the brand.

Augmented reality is another channel for beer marketing. It can be used to target customers with interactive ads, and to provide product information and promotions. AR can also be used to create virtual tours of breweries, and to provide information about beer styles and brewing techniques.

The benefits of using augmented reality in your beer marketing

There are a number of benefits to using augmented reality in beer marketing. Some of the key benefits include:

  • AR can be used to create an interactive experience for customers. This will allow them to engage with the brand and learn more about the product.
  • AR can be used to target customers with interactive ads. This will help businesses to reach more people and promote their products.
  • AR can be used to provide product information and promotions. This will help customers learn more about the product and make informed decisions about what to buy.
  • AR can be used to create virtual tours of breweries. This will allow customers to explore the brewery and learn more about the brewing process.
  • AR can be used to provide information about beer styles and brewing techniques. This will help customers learn more about the product and make informed decisions about what to buy.

How are breweries using augmented reality in their marketing at the moment?

At the moment, breweries are using augmented reality in their marketing to target customers with interactive ads, provide product information and promotions, and create virtual tours of their establishments. By using this technology, businesses can create an interactive experience that will allow customers to engage with the brand.

Sunshine Brewery

Sunshine Brewery is providing an enhanced label in augmented reality. This label allows customers to learn more about the product and the brewing process.

Abita Brewing Company

Abita Brewing Company is using augmented reality beer labels to showcase a variety of content, including product information, brewing techniques, and flavor profiles.

Yards Brewing Co.

Yards Brewing is using Swigr to make their donkey kong inspired can playable with augmented reality. Swigr is an app that allows you to scan items and view related content on your phone. When you scan the Yards Brewing can, you’ll be able to play a mini donkey kong style game. The game is designed to promote the new Yards Brewing beer, “Level Up”.

everyday, there are more new brands winning new customers from the label, with Swigr

Swigr is a cheap and easy to implement augmented reality solution that can provide content in an interactive way. The app allows you to scan beer labels and view related content on your phone, which makes it perfect for marketing purposes. By using this technology, breweries can create an interactive experience that will allow customers to engage with the brand by playing games or learning more about their products. To learn more about Swigr’s capabilities as well as how they work within the context of beer marketing, see more on Swigr.com

Immertia

About Immertia

Immertia is a leader in end-to-end augmented reality packaging – extending the consumer experience and enabling brands to connect from every label.