- Three US breweries add augmented reality to engage customers from on-product
- Maui Brewing of Hawaii, Yards Brewing of Philadelphia, and Abita from Louisiana connect with Swigr platform
- Augmented reality moving quickly into mainstream
Three More US Brewers Change Focus to Augmented Reality
Breweries are increasingly turning to augmented reality to better connect with customers and market their products. Maui Brewing of Hawaii, Yards Brewing of Philadelphia, and Abita from California are among the latest to make the switch to Swigr, a platform that allows users to experience AR content.
Augmented reality is becoming more mainstream, and consumers are embracing experiences that allow them to escape the real world.
This presents a huge opportunity for breweries, as they can use AR to create unique experiences that no other brewery can offer.
AR has the potential to change the landscape of the beverage industry, and those who embrace it early will be in a position to reap the rewards.
Related: 50 breweries join Swigr (BrewBound)
So, is this a changing of the guard? Augmented reality found its place as a mainstream technology for the beverage industry?
It’s seeming like a long bow to draw, but there’s certainly substance when you see breweries of the likes of Maui, Yards, Abita with skin in the game.
Perhaps the guards aren’t changing just yet, but a few of them are standing at attention – the industry is taking augmented reality seriously.
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Maui Brewing is a brewery that was founded in 2005. It is the largest craft brewery in Hawaii. The brewery is known for its beers that are made with tropical fruits and spices.
Maui Brewing has been using augmented reality to connect with customers and for marketing campaigns and expect to capitalise on its early move to augmented reality.
Abita Brewing is a brewery that was founded in Louisiana in 1986. It is the largest craft brewery in Louisiana.
In February of this year, they announced their new partnership with the augmented reality company, Swigr. This will provide an interactive experience that can be accessed from their flagship products.
Yard Brewing Co
Yards Brewing Co, located in Philadelphia, turned to augmented reality to bring customers and fans closer to their products. By incorporating augmented reality into its marketing strategy, Yards has been able to create a more engaging experience for its customers.
Their Level Up brand has a Donkey Kong inspired design on its cans, which the team animated with augmented reality, giving the appearance that a game is playing on the can itself. It’s a cool way to get people interested in their product.
How are breweries using AR to keep customers entertained?
Breweries are using augmented reality to keep customers entertained in a number of ways. One popular way is to create an experience that customers can enjoy while they are at home.
For example, breweries can create games that allow customers to fight dragons or zombies or explore haunted houses. This gives customers a unique and exciting experience that they cannot get anywhere else.
Another way that breweries are using augmented reality is by allowing customers to see how their products are made. This is particularly popular for craft beers, which often have unique ingredients that people want to learn more about.
By using augmented reality, breweries can give customers a behind-the-scenes look at how their beer is made. This can help create a connection between the customer and the product and can add the feeling of a personal connection.
📣 A spotlight on AR Packaging
Why are big brands turning to AR for marketing?
Brands are using augmented reality as a way to connect with customers and promote their products. It offers a unique and engaging experience that allows customers to interact with the product in a new way. Additionally, it is a great way to stand out from the competition and catch people’s attention.
How does AR work on packaging?
When used on packaging, augmented reality can be activated by scanning with a mobile device. This will open up a digital experience that allows customers to learn more about the product, the brand, and other people who love the product.
The experience is generally easy and intuitive to use. However, there can be some slight variations depending on the type of AR software used. For the most part, people are able to interact with virtual objects easily and without any trouble.
A powerful tool
Augmented reality can do a lot more than what most people realise which is why, industry uptake is growing so fast
- Allowing customers to see how their products are made
- Helping customers connect with the product in a new and meaningful way
- Offering something interesting and interactive for customers to do while they drink
- Increasing their likelihood to stay longer and spend more money
- Giving breweries a huge advantage over their competitors by giving them the ability to offer something unique.
The future of augmented reality beer
Brewers should be excited about the future of augmented reality because it allows them to create unique and interesting experiences for their customers. This gives them a huge advantage over their competitors. Additionally, it helps customers connect with the product in a new and meaningful way. This can lead to increased sales and a longer relationship with the customer. Finally, it is just fun! Who doesn’t want to fight zombies or explore haunted houses while drinking beer?
So, what do you think?
Are you curious about augmented reality? Do you have a brewery near you that uses it? Let us know in the comments below!
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